CO:LAB creates, produces and launches consumer product brands for partners who already own an audience or a sales channel.
We work for equity, not fees — we earn only when the brand earns.
Every brand we launch is a joint venture. You bring the customers — an audience or a sales channel. We bring the product, the team and the execution. Ownership is shared, so incentives are aligned from day one.
A project can start from any of the three sides. Whichever one you are, CO:LAB builds and runs the brand around what you already have.
Shelves, marketplaces, delivery apps, subscription bases. You know what your customers buy — we put a product of your own on that demand, under your brand or a new one.
Your reach is the most expensive part of any product launch — and you already have it. We turn it into a physical product business with recurring revenue, not one-off ad deals.
You invest into a specific deal with a contracted sales channel behind it — not into an idea. Clear terms, defined exit, and an operating team already attached.
We look at your audience or channel and agree whether there is a product case worth building.
Category, product concept and a preliminary financial model — investment, margins, payback. Want a feel for it now? Try the deal calculator →
Ownership split, roles and exit terms fixed in a term sheet. Legal entity and trademark set up.
R&D, manufacturing, certification, launch campaign. First sales in 4–7 months.
All products are certified and export-ready. The investment ticket depends on the category.
Leave your contact — we'll set up a short intro call:
We'll get back to you within one business day.